Brands to Watch in 2026
January may already be flying by, but the energy for 2026 is just getting started. Boston’s fashion and beauty scene continues to evolve, with local creatives stepping into the spotlight and pursuing bolder visions. From standout designers to indie beauty brands, these are the local names shaping the future and setting the tone for the year ahead.
Vava Zadi
Boston designer Vava Zadi is creating pieces that balance classic elegance with contemporary confidence. His collections span evening gowns, ready-to-wear silhouettes, and even unisex accessories, all designed to empower the wearer with poise and presence. Inspired by family legacy and personal history, Vava Zadi's statement resonates on and off the runway.
Why We’re Watching: The momentum continues with an upcoming EPN NYFW appearance on February 14, 2026, where Vava Zadi will showcase La Nuit Parisienne, a collection that signals a bold, elevated next chapter for the brand.
Adonis Arcana
While many skincare brands play in a familiar space, Boston-based Adonis Arcana is notable for its mission to make beauty and skincare for men feel inclusive, confident, and purposeful. The brand’s product lineup — from serums and moisturizers to corrective treatments — is designed to support everyday grooming with a fresh perspective on masculinity and expression
Why We’re Watching: In a beauty world still dominated by women’s narratives, brands like Adonis Arcana that push boundaries and diversify representation are worth following in 2026.
Love Balungi
Love Balungi was born from something deeply personal and that sense of authenticity is exactly what sets it apart in Boston’s evolving beauty scene. Founded by Catherine Waiswa, the brand creates small-batch, vegan beauty essentials rooted in care, nourishment, and intention. Each product feels like an extension of story, culture, and memory, not just something to add to your shelf. Through thoughtfully curated in-person experiences that blend education with creativity, Love Balungi makes beauty feel personal, accessible, and deeply meaningful.
Why We’re Watching: In a year where beauty education and self-made routines are trending, Love Balungi’s hands-on approach fits perfectly with the DIY and wellness focus of 2026.
DYNASTY CO
Known for bold designs, statement pieces, and a strong community presence, DYNASTY CO is one of the city’s most recognizable names. DYNASTY CO blends fashion with culture in a way that feels distinctly local and increasingly influential.
What truly sets DYNASTY CO apart is its deep connection to Boston. The brand maintains a physical retail presence inside Bogo Split at Copley Place while also selling online, creating a seamless bridge between digital reach and in-person community.
Why We’re Watching: DYNASTY CO ushers in 2026 with the launch of the Dynasty Love Collection. Catch a glimpse at DYNASTY x Fashionably Late at The Liberty Hotel on February 5, 2026.